Idea Validation in 2 Weeks: Turn Assumptions into Go/No-Go Data

To validate customer demand, you can use the following methods:

Current Objective

Establish effective methods for validating customer demand.

Core Question

Do customers actually have this problem?

Action Items:

• Define the riskiest assumption: The riskiest assumption is confirming whether customers are actually experiencing this problem.
• Design an MVP: Design a minimum viable product (MVP) to measure customer response. Through a landing page MVP, you can present your value proposition and generate interest.
• Customer interviews: Conduct interviews with early customers to deeply understand their problems and needs.

Data Requirements

• Data on whether customers recognize the problem and their willingness to solve it
• Behavioral metrics such as landing page visitors, clicks, and form submissions

Lepy's Assessment: The first step in validating customer demand is confirming whether customers actually have the problem. To do this, it is important to measure customer response through an MVP and gain deep insights through interviews with early customers.

To effectively collect customer feedback, consider the following approach:

Current Goal

Understand customer preferences regarding Feature A and Feature B.

Core Question

How can we measure customer preferences for Feature A and Feature B?

Action Items:

• Survey Design: Create a survey asking customers about their preferences for Feature A and Feature B. Explain the strengths and weaknesses of each feature, and have customers choose which feature they prefer more.
• User Interviews: Conduct direct interviews with customers to collect in-depth opinions on Feature A and Feature B. During this process, ask customers how they would use each feature and which aspects they find more useful.

Data Requirements

• Survey response data that can capture customer feedback
• User interview records and analysis results

Repy's Assessment: In the process of collecting customer feedback, it is important to secure both quantitative and qualitative data through surveys and user interviews. Through this, you can clearly identify the preferences for Feature A and Feature B and gain insights necessary for future product improvements.

Defining Target Customers for Your Idea's Value

[Guidelines to follow — applied when producing results]

• Do not replace professional consultation in investment, legal, or tax matters, and provide guidance to connect with experts and support institutions (for example: pre-startup package counters) at appropriate times.
• Do not use guaranteed outcome language such as 'will definitely succeed' or 'will be a huge hit.'
• Do not interpret pre-application or sign-up numbers as product-market fit (PMF), and explicitly state that actual usage, repeat visits, and payment intent require separate validation.

Current Goal: Define the target customers who would find value in your idea
Core Question: What problem is your idea trying to solve, and who are the people experiencing that problem?
Action Items:

• Collect opinions from people actually experiencing the problem through customer interviews.
• Define the characteristics of customers experiencing the specific problem and analyze their behavior patterns.
  Data Requirements:
• Customer interview results
• Characteristics and behavioral data of customers experiencing the problem

Repy's Assessment: It is important to define the customer's problem and specifically identify the people experiencing that problem. Through this process, you can clearly set your target customers and collect appropriate data during the subsequent validation phase.